Hilton is putting Paris Hilton's star power in the spotlight with its latest marketing initiative, which features the launch of two Paris Hilton-themed suites at the Beverly Hilton in Beverly Hills, Calif.
The promotion comes as Paris Hilton, the great-granddaughter of Hilton founder Conrad Hilton, prepares to release her latest album, "Infinite Icon."
The suites can be booked as part of Hilton's "Stay Like an Infinite Icon" experience, available from Oct. 4 to Nov. 1, 2024. Reservations for the limited-time accommodations are live, with a two-night stay priced at an average of $1,111 per night.
The suites were designed in collaboration with Paris Hilton and her media company, 11:11 Media. They feature a bedroom and living area adorned with pink and metallic accents, along with memorabilia associated with the socialite. Each suite has a spa-like bathroom and private terrace.
The Paris Hilton suites at the Beverly Hilton are adorned with pink and metallic accents, along with memorabilia associated with the socialite. Photo Credit: Hilton
Hilton Honors members also can bid points for an opportunity to stay in one of the suites from Oct. 23 to 25. The package includes a two-night stay, a "special Paris surprise," gift bags and airport transfers.
Fans can also win a similar two-night stay package, as well as a $2,000 Delta Air Lines gift card, by entering Hilton's Stay Like an Infinite Icon Fan Sweepstakes, which runs through Sept. 30. The sweepstakes winners will be announced by Oct. 1.
The hotel company has previously featured Paris Hilton, with the hotel heiress most recently starring in the company's "It Matters Where You Stay" national ad campaign.