Vacation Planners has partnered with MVC Solutions to provide its franchisees with unique social media assets and marketing support.
Vacation Planners is a franchisor and sister division of Travel Planners International, No. 35 on Travel Weekly's Power List. The franchise division is led by president Jenn Lee.
MVC Solutions is owned by industry veterans Maryles Casto and her son, Marc Casto.
Working with Vacation Planners' marketing team, MVC Solutions is tasked with creating unique social media assets for franchisees to post on Facebook, Instagram and LinkedIn. MVC Solutions will also support franchisees with graphic design for landing pages, flyers and email marketing campaigns.
They will offer individualized support to franchisees.
Jenn Lee
MVC Solutions' services are included in the monthly fee franchisees will pay.
"Most travel advisors and agency owners didn't enter this industry to spend their time creating marketing materials," Lee said in a release. "With social media algorithms changing by the hour, many have found themselves distracted from doing what they do best. This partnership allows our franchisees to focus on selling, serving their clients' needs and scaling their businesses while leaving the complex world of digital marketing to the experts."
Vacation Planners this summer announced a technology partnership with Tern.